Description

Digital marketing is often referred as to ‘Online Marketing’, ‘Internet Marketing’, ‘Digital Advertising’. As technology is advancing, the widening of the channels engaged in digital marketing is improving. Digital marketing is not just confined to Search Engine Optimisation (SEO), Search Engine Marketing (SEM), email marketing, content marketing, Social Media Optimization (SMO), eCommerce, ebooks but also are extended to non-internet channels providing digital media like ebook readers, callback, on-hold mobile ringtones. One of the latest focus in Digital Marketing is “Growth Hacking”.

One of the best examples of portraying the live implementation of Digital Marketing usage in daily life is the cashless transactions that take place, which means, the exchange of goods and services is now cashless and even more secure. Even today when few are accustomed to traditional marketing, ‘Online Shopping’ is the buzz creator. Students want more digitalized methods of training because it makes learning easier. In short, digital marketing is to help more number of customers towards the adoption of the latest digital

About Quanint

Quanint Techsoft is an emerging innovation company to provide solutions for B2B, B2C and B2B2C segments. With a combined 10+ years of experience  our founders have solid experience in different sectors. QTS is a product-based company which built the products for the real-time problems across the globe. Our products including Buchuk and Neerovel makes an impact in various industries. QTS provides consulting and training’s for the corporate’s and students to get aware of 3D Printing, Product Development and Web Technologies. Automation is the nex-gen, that will be an era of man to the power of machine: not man versus machine, but man and machine.

We’re committed to work and make it happen. We believe that QTS will be your destiny for any of your automation journey. Every day we innovate to make better products to provide a better solution that can help.

Our promise to students is that we will train you in every skill that is required by a company. Therefore, our workshops are very different from others in the market, because our objective is to make you a PRO in your desired stream and give you the best that will help you get a right job.

Course Structure
100% Online
Beginner to Advanced Level
2 months program

Requirements
  • No experience required
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Course Duration
  • 3 WEEKS (5 days a week)

Introduction to Digital Marketing

  • Importance of digital marketing
  • How digital marketing is evolving
  • Why choose digital marketing
  • Difference between traditional marketing & digital marketing
  • Impact of social media nowadays
  • Advantages of Online marketing

Search Engine Optimization (SEO)

  • Introduction to SEO
  • Keyword Research & Competitive Analysis:
  • Web Design & SEO Rule
  • On-page Optimization
  • Off-Page Optimization
  • SEO Tools

Search Engine Marketing (SEM)

  • Introduction to Google AdWords
  • Introduction to Paid Marketing
  • Creating Campaign
  • AdGroup and Keywords
  • Bidding
  • Ad Format and Guidelines
  • Ad Extensions
  • Conversion Tracking
  • Video Marketing
  • Display Ads/Remarketing/Mobile Marketing
  • Shopping Campaign
  • AdWords Tools
  • Reporting
  • Certifications

Social Media Optimization (SMO)

  • SMO BASICS
  • Google + Optimization
  • Using Twitter
  • Using Facebook
  • Facebook Paid Marketing
  • LinkedIn Optimization
  • Youtube Optimization
  • Social Bookmarking

Email Marketing

  • Getting Started
  • Elements of Marketing Emails
  • Email Content
  • Email Marketing Plan
  • Build your Email List
  • Choosing your Email Platform
  • Measuring your Email Campaign’s Success

Affiliate Marketing

    • Affiliate Networks
    • Google Adsense

Google AdSense

Google Analytics

  • Getting Started
  • The Main Dashboard
  • Audience Elements
  • Behavior Elements
  • Content
  • Filtering Data
  • Audience Elements
  • Goals
  • Segments
  • Tracking Conversion Rates (Ecommerce)
  • Tracking Revenue and Analytics
  • Building reports
  • SEO

Google Certification

What you’ll learn
  • Land a High-Paying Job in Digital Marketing
  • You will learn how to use dozens of proven DM strategies
  • You will see tangible results by taking action throughout the entire course
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Boost Traffic and Increase Sales to Your Website
  • Advertise Your Products And Services Online Effectively
  • Create, Develop and Optimize Your Own Profitable Digital Marketing Campaigns
  • You will learn social media marketing using all of the most popular social media platforms to grow your business
  • Grow a Business Online From Scratch

Target Audience
  • No prior marketing knowledge required
  • You should be ready to take action and see real results!
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
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